We were invited by Lad Fest ’16 to collaborate with a poster for their festival based in Perú. Lad Fest seeks to promote Latin American design, inspire the artist community and create a platform to celebrate Latin American design and visual arts.
About the poster: Takanakuy (Quechua for «to hit each other») is an annual established practice of fighting fellow community members held on 25 December, by the inhabitants of Chumbivilcas Province, near Cuzco in Peru. The practice started in Santo Tomás, the capital of Chumbivilcas, and has now spread to other villages and cities, the prominent ones being Cuzco and Lima. The festival consists of dancing and of individuals fighting each other to settle old conflicts or simply to display their manhood.
Art direction: Los Caballos
Illustration: Los Caballos
Client: LAD Fest