Farida is a fashion designer based in Baku, Azerbaijan. For Farida fashion is understanding the philosofy of the culture and taste embedded in the history of her nation. She designs by going deep into the roots of forms and aesthetics. Using sharp graphic shapes in her designs she gives a strong nature to the female body. That was our main concept to design this identity.
Art direction: Los Caballos
Design: Los Caballos
Coding: Martin Di Filippo
Client: Farida Mamedova (Azerbaijan)